Journal

Notes on brand & messaging.

Practical thinking on positioning, messaging, and marketing — written for B2B founders who want to sell without shouting.

Corlytics executive alignment session

Positioning

How to align a C-suite around one powerful brand purpose statement in under 90 minutes

How I helped the Corlytics leadership team turn a complex enterprise repositioning into one sharp, memorable purpose statement — in a single 70-minute session. Here’s the method.